The Study Of China Contemporary Commecial Illustration Art Design

As one of mass media, commercial illustration in China nowadays is the product of the time and it is in accordance with economic development. The intensification of global economy and the rise of material level make all aspects of life be influcenced and impacted directly and indirectly by western culture. The coming of economic development and logo information promotes (raises, advances) the demands of commercial illustration in the market. With the push of commercial activities as economic prop , commercial illustration in China nowadays flourishes day by day in commercial circle, what's more it plays a leading role in commercial activities as one of major forms.In such a new century, the form and the style of commercial illustration in China nowadays diversify gradually and the carrier also increases day by day. Because of the implication of new technology and new medium, illustration that was purly drawn by the hand in the past has already greatly changed into digital storage and transmission mode under the help of computer procession. Definitely commercial illustration in China nowadays has been imprinted digital mark without any trace(notice).No matter how it is, one point should be affirmed that commercial illustration in China nowadays ought to agree with the mass aesthetic, after all it is the presentation of mass culture. Mass aesthetic raises with the rise of life level, and experience-appreciation oriented life style determines the creation tendency of Chinese commercial illustration that it should combine art with technology perfectly .This paper aims to present detailedly the definition, the history and development and the functions of commercial illustration, and arrives at a conclusion that commercial illustration in our country nowadays still falls behind the foreign illustrations and find the very reason by comparing these two. This paper also tries to sum up the backgrounds and the causes of Chinese illutration's design and atrtistic prosperity. Those backgrouds and causes can be listed as follows: cultural factors, economic factors and information-technology factors. The paper treats the corelation and difference between traditional ones and mordern ones very seriously: through analyzing the features of mordren commercial illustration in our country, it is easily to be found that mordern commercial illustration absorbs a lot from traditional one and makes the traditional factors revive. Commercial illustration in our country nowadays is confined by the mass aesthetic and directs(leads) its change. The mass aesthetic can be performed in the mordern commercial illustration.We are in a information-explosive society; in recent years commercail illustration in our country has been widely applied to numerous media such as press industry, movies, network etc...Though commercial illustration has developped a lot and is on the rise, it still has some weak points compared to that of foreign countries. In the face of such a reality , we Chinese design works should strive and are responsible for the its bright future and make this " new baby" work better for the development.