Chinese Traditional Painting Artistic Conception Influents China Currant Graphic Design

The globalization has already influenced the Chinese design area. Since the design language and the style get more and more "international", they lost some of their souls, which are intrinsic and unique stuffs in Chinese traditional culture. In the design area, there is a word---"only the art with its own nationality characters can be accepted by the whole world". As a visual art, the Graphic Design in China must have the characters of our own nationality. Thus a Graphic Design work can be unique in the world design area. The artistic conception theory, as the core of the Chinese Traditional aesthetics, essentially decide the essence of all of the Chinese Traditional artistic form, and also influence the formation of the Chinese aesthetic perception.This article start from the influence of the artistic conception theory in the vision of the Chinese Traditional paintings and the spiritual aesthetics, that is the Chinese Traditional painting artistic conception theory, and research the influence and the revelation of the Chinese Traditional painting artistic conception theory in the currant graphic design in China. The paper will discuss how to incorporate the Chinese Traditional painting artistic conception theory into the graphic design, and how to create the artistic conception in a graphic design procedure. Thus, a graphic artwork with Chinese nationality taste can be well designed.In this paper, the basic concepts and characters of the Graphic Design and the Chinese Traditional painting artistic conception are first classified and analyzed, and the aesthetic essence of the Chinese Traditional painting artistic conception is carefully analyzed. The relationship of the artistic conception theory and the Chinese Traditional culture and philosophy is deeply discussed. All these works pave the road to a brand new concept-"artistic conceptual graph".Then, the concept of "artistic conceptual graph" is brought forward. Based on the formation and the expression of the Chinese Traditional painting artistic conception, it is discussed in three different aspects that how to create the artistic conception in a graph. And then the expression of artistic conceptual graph is also discussed in three different aspects. The corresponding case analysis is also performed here.Finally, based on the relative theories in creative thinking, several creative method and design techniques in the traditional culture and the artistic conceptual graph are brought forward. Based on the theories above, we also do some case analysis and design research as a test to our theories.