Media Morals Responsibility Inquisition

With the development of the science technology and society, media has become an important factor of influencing consensus, and changing the people's view. But with the development of media influence, the media abuse of authority and the media jobholders' morals deviate from the norm grow day by day. When they fulfill morals responsibility, they face with many conflicts, such as freedom of the press and media control, public right to know and individual right of privacy, fair just and economic efficiency. This article approaches at how to recognize the difficult position of the media morals responsibility correctly, alleviate conflicts in moral choice, and fine out the way of realizing media morals responsibility.The article mentions from the media ethics research history, elaborates the media meaning and the function, draws out the responsibility and the moral responsibility concepts, and proposes the media morals responsibility category. Unifies the domestic and foreign cases, encompassment two major premises, main body freedom of will and stake of the moral choice . From the angel of main body's freedom of will, moral choice and social morals appraisal system, the article analysis the theory and practice difficult position in media's fulfillment morals responsibility, tries to seeks the solution, and puts forward several methods, such as establishment of media ethics principle, enhancement of media autonomy and media ecological environment construction.