Strategy Research Of Xiamen CG Industry

The wave of Creative Economic, represented by Advertisement, Architecture, Arts Exchange, Cartoon Game (CG), Vogue, Publication and Entertainment, now is sweeping the world all around. It has become an important indicator to evaluate the competitive capacity of a country or a city. In the《Outline of the Eleventh Five-Year Plan. for Cultural Development》, Digital Content and CG have been listed as one of the most nine prior industries to develop in the next five years in cultural industry. CG in our nation, which possesses of intellective property and advanced technology, should act the role of developing the industry and standing on Chinese cultural dignity.Xiamen is one of the pioneers which have developed the CG industry in China. After more than a decade developing, the CG industry in Xiamen is becoming more and more strong. Local Government, Medium and Associations promote each other. CG in Xiamen faces the second high wave.This paper starts from the global creative economic upsurge. On the basis of Chinese CG industry developing status and area advantage, this article discusses the strategy of Xiamen CG industry around Xiamen industry structure and area character. There are five parts in this paper: First is research background, including social and science background. Second is summary of CG industry developing status. The third part carries through the SWOT analysis for Xiamen CG. The fourth part generalizes the core strategy of Xiamen CG. The fifth brings forwards concrete strongpoint for Xiamen CG industry.This paper tries to offer constructive advice to boost the Xiamen CG industry from science position.