The Research Of Xiamen Cultural Creative Industry Development

In the 21 st century, human society is moving towards the knowledge economy era, emphasis on cultural creativity industry through the accumulation of knowledge and innovation, the cultural creativity into new technologies, new products and services, and thus become an important emerging industry of knowledge economy era. Xiamen cultural creative industry is developing rapidly, forming some startup hubs, form a pattern of primary industry, industrial construction project under the background of propulsion, many problems still exist. Such as lack of social knowledge, talent bottleneck, guiding, blind early industrial park hot phenomenon, not to effect such as industrial chain construction. Effect according to the above questions, combining marxist theory instruction and the policy guidance of the CPC central committee, at the same time, draw lessons from the practice of Beijing, Shanghai, customers to the government, enterprises and financial institutions, four Angle put forward the corresponding solution countermeasures.First of all, the government implement the eight measures: strengthen policy guide, the use of new media propaganda; Implement the strategy of introducing and cultivating talents, strengthen cooperation with colleges and universities; To create "xiamen" as the goal; Implementation of fiscal and taxation policy to support the development of; Intensify protection, perfect service, reduce risk and create a good environment for creative; Scientific planning layout, timely detection and control, highlight the regional characteristics and exert advantages of free trade zone, software park, Macro micro measures combining perfect industry chain; The organic combination of traditional culture and creative culture. Second, the enterprise to eight countermeasures: grasp the historic opportunities for the integration of old and new media, fasten the park features to avoid homogeneity competition, fully attaches great importance to the enterprise culture construction, the diversified actively cooperate with other industries, and maintaining the market sensitivity to cater to consumer demand, is good at mining resources of traditional culture, pay attention to improve product added value product after-sales service. Again, the financial sector to provide five services: to establish efficient mode of loan approval, cooperating with zheng silver docking channel of capital and the cultural creative industry, the development for cultural creative industry credit evaluation system, to set up the whole process of cultural creative enterprises loan risk management mode and gradually cultivate a batch of cultural creative industry loan risk management model. Finally, the consumer that adhere to the three \ "active\" : positive publicity and promotion of native culture in xiamen, actively cooperate with the cultural creative enterprises market investigation, actively improve their participation of cultural industry. Together so, in all aspects of the collection of social forces to participate in the construction of cultural creative industries.