Feeling Expression In Advertising Design

We are tired of excessive information in these days. However, excellent advertisement not only conveys information but also embodys a kind of deep level spiritual connotation and human concern. In the background of the society emphasizing harmonious development and design emphasizing people foremost, advertising design should pay attention to human feeling, pay attention to art impress, pay attention to reality, virtue, aesthetics,and pay much attention to the social culture influence of advertising.The elements such as graphic, color, words convey visually people's idea, feeling and information, so they're medium for "motional symbols". Visual advertisements contain information, and at the same time, convey sensations, which make them more vivid and impressive.This article use the method of multi-disciplinary holding and combination together, summing up and analyzing together etc, mainly study the feeling expression in advertising design, and it will do an initial research on the aesthetics images of the graphic, color, words etc. in advertising, the use of the motional mentality and the individual original idea.The main conclusion of this thesis is :The actual, intuitive, vivid, glaring individual original graphic can knock people out in emotion. The words with emotion can convey the specific emotion exactly. If the literary characters are sublimated into graphic images, then advertising will have individuality and connotation of art, and even widen the original idea. Advertisements can be more special in art and culture, and bring about sensational communication, if we research the integrated spread of the elements like graphics and words and so on.Analyze from the visual culture, the visual conveying and motion communication of advertisement embody a kind of deep level cultural value and connotation. It can make the advertising sign full of the spiritual connotation of culture interest if we combine it with traditional culture. On the other hand, it can make the advertising sign posh if we use modern art for reference.