The Discussion Of The Design Characteristics Of Chinese Character In Current Packaging

As an everlasting culture in writing system, Chinese character is the onlyideographic writing which has been used until now in the world. The ancientChinese Character has experienced a lot with the Chinese civilization, which madecontributions to the development of the Chinese character. The Chinese character hasbecome the significant national symbol of Chinese civilization. Different from otherdesign factors, the Chinese character plays an important role in all kinds of designfields because of its unique "pronunciation, form, and meaning". Moreover, it throwsitself into the market economic constructions very actively. Package design aims atsale and the efficacy of package design makes it particularly close with the Chinesecharacter. As an important package design factor, the Chinese character is based onforms and convey abundant visual information to consumers to create a moremeaningful, lovable, and colorful cultural atmosphere which can be accepted bymore people. Then, in an interaction with consumers, consumers will pay moreattention to the products and have the motivation to buy them. Therefore, it can beseen that the Chinese character design in the present package design field arepowerful, which can not be only interpreted as a social cultural phenomenon. Incontemporary product design, the Chinese character is not a simple structure; ratherit is merged into the contemporary product design for its characteristics of culture,history, and time, which enter the fierce competition with package together. Thethesis is based on the art design and discusses the phenomenon in five aspects: thenecessity of the Chinese character in package, the cultural characteristics of theChinese character in package, the symbolic characteristics of the Chinese characterin package, the artistic characteristic of the Chinese character in package, and thebrand characteristics of the Chinese character in package. The thesis is based on numerous market design cases and emphasizes the scholarliness and efficiency toexplore and conclude the design thinking in the design of the Chinese character incurrent package design. The Chinese character is the strong visual carrier in Chineseculture and contains abundant original power of Chinese culture.