The Research Of The Use Of The Qijiang Farmer' Print Making In Native Characteristic Commodity Package Design Of Chongqing

Chongqing,a famous city of China, which has the centuries-old history ,culture and the glorious revolutionary spirit, is the birthplace of Bayu culture, also it is intituled"mountain-city"because of the idiographic landform. With the high-speed development of economy, Peoples are paying more attention to Chongqing, after 1997. Especially, Chongqing has established as the experimental district of the integrated development together with the city and country in 2007.But the design of package of characteristics commodity there, such as packages of handicrafts, local products have obviously lagged behind comparing with the rapid development of Chongqing. The delay of the design of characteristics commodity of package could not meet the demands of both the sale of special commodity and the increase of economy. At the same time, the package could not fail to build up the new impression of"knowledge of Chongqing, amenity of Chongqing, cordiality of Chongqing, charm of Chongqing". From the whole city, it's an academic and practical question which must be discussed and solved quickly. So, commencing on the esthetics, this thesis makes integrative researches on this problem with the folklore, tourism, marketing, fine arts, design and other related disciplines.First, the writer has knew factually and full these characteristics of art about the QijiangFarmers'print making, by surveying in Qijiang. Meantime, the writer has researched the status of the package about characteristic commodity and has found these questions about the kind of package. Founding on these analyses, writer has brought on the new viewpoint at the package of characteristic commodity in Chongqing.Second, in response to the"characteristics", writer has brought that we should have the new thought of design which combines with the local particular forms of arts and culture. And, writer has analyzed these means that the figure and color, ideas of painting about the QijiangFarmers'print making were applied in the package about characteristic commodity of Chongqing.Finally, basing on the researches of theory, the writer has designed these packages in order to demonstrate that the researches proposed in the thesis are feasible. The writer hopes that that the production of the thesis could offer some advices for the package about characteristic commodity of Chongqing.