The Research On Brand Visual Identity

This article has mainly discussed about the design trend of brand visual identity to give modern brand visual identity a quotable method.The full text divides into six chapters. First chapter is the introduction, mainly described this topic content, research background, significance, goal, method and so on; Second chapters is the introduction of brand visual identity, this part has combed its development vein, summarized its change development basic power; Third chapter summarized the principle of brand visual identity, introduced the "orientation" of brand visual identity, mainly described the importance of culture export and innovation. The chapter four and chapter five are the emphases of this article. Forth chapter analyzed the brand visual identity "the trend of nationality" and "the difference between here and abroad" to offer the a guiding principle to brand visual identity. According as the chapter three and chapter four and my designpractical experience, fifth chapters is divided into four parts: source integration------brand code------brand communication------design appraisal and maintenance. Itconcluded the program and design method of the brand visual identity. In this foundation, this article had also forecast the future development tendency of science and technology, values and culture, has assumed the future possible development of brand visual identity.This article through to "the development of domestic brand visual identity ", " the difference between here and abroad " inquiring into, unified the multi-disciplinary overlapping knowledge and the successful design case and author's design practice to analyze the brand visual identity from the different angle, the relation and the continuous nature, analyzed its design rule and the method, and has forecast its development tendency. This article research results:1,According to the situation of brand visual identity at home and abroad, sum up "the trend of nationality" and "the difference between here and abroad" to offer the a guiding principle to brand visual identity. 2,The rule and the method of brand visual identity has been divides into fourparts: source integration------brand code------brand communication------designappraisal and maintenance. Use a new method to deconstruct the program of brand visual identity. The research on the brand visual identity is the instrument for company to exist in national and international market. And it can bring economic benefit to the company.3,This article bring forward the applications of culture export in brand visual identity. It can solve "the barrier" of the national difference by culture. It can carve out Chinese brand's way, make it running smoothly on the world scene.