Research On The Visual Image Design Of Brand In Inner Mongolia

Now the market economy competition is more complex and intense, the brand gradually becomes the core element in the competition. People always think of certain international well-known brands, but all these international successful well-known brands have its unique visual image, at the same time has transmitted certain cultural.The brand visual image is the coat, but with it corresponding culture is intrinsic of the brand, and behind the brand image is the cultural value. The product and the service appear at the commodity form, but the main value of brand lies in the cultural. Material brand may lose in the expense process, but the cultural of brand cannot disappear, instead more people appreciating it, the cultural make the brand to obtain a richer life and the latent value. Inner Mongolia has the unique geographical environment, the superior resources and the characteristic humanities. The unique character and the folk culture in Inner Mongolian whether can be utilized in the brand image, this is the more essential factor than visual image itself.I analyzes the external factor of the brand′s vision image in this paper, like brand symbol, the brand packing and so on. If the brand is full of the national emotion and the national culture, it will make individual brand image. If enterprise wants to create the well-known brand, he must deepen in the native place and historical culture, the brand may have the sufficient nutrient and strong life. More and more international cultural appears now, we should consciously preserve national culture. Integrating the national emotion and the culture of Inner Mongolian in the brand image is my major point of view. It will be the harmony among the human, the culture and the economy. On the one hand, the enterprise will create invisible property through brand image with applying the Inner Mongolian prairie culture of warm feelings, the sense of pride and the consent. On the other hand, the Inner Mongolian culture will develop through this economical operation.