In recent years, Graphic Commonweal Advertisement is closely related to the life of common people, and more and more attentions focus on it. From the point of the graphic commonweal advertisement and basing on the works from representative countries and their designers, which combine with the creativity of graphic commonweal advertisement, the paper explores and statements the style of graphic commonweal advertisement and its characteristic ,arranges and analyses how to use the advertising design language as one kind of masses media in graphic commonweal advertisement and how to undertake social responsibility for commonweal advertisement by the unique and charming visual language .The writer makes efforts to seek some methods from the design of graphic commonweal advertisement, which is affected by politics, economy and culture, and does wish them useful and meaningful to Chinese industry of graphic commonweal advertisement.
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