The Study That Animal Photography Arouses Human Emotion In Graphic Commonweal Advertisement

With the development of science and technology and the enhancement of the quality ofpeople’s lives, almost everyone can have electronic technology products, but thus triggeringissues of emotion fading and so on in contemporary society. Less and less communicationbetween people and people become more and more indifferent. The true emotional life ofpeople is so limited that resulting in an urgent need for a platform to raise awareness ofpublic awareness and encourage people to communicate more.Yet PSAs (Public Service Ads)forms a bridge to set up telepathic communication between people unconsciously.Graphic commonweal advertisement expresses ideas through two-dimensionalperspective unlike PSAs. I do an overview about my research purposes in the preface andanalyze and compare the profile and status of the development of domestic and internationalabout Graphic commonweal advertisement firstly. We can see the phenomenon that usingphotography to show the form of public service content are increasingly common. Animalphotography as visual of graphic public service advertising is not only one of the mostrecognizable, easy to remember, direct and effective information carriers, but also animportant manifestation to convey public language.Combining with animal images toexpress human emotions and similarities and differences between man and animal can beachieved the effect of PSAs public awareness. Animal image changed from graphic image tothe image making art forms and the visual language more abundant. It left the audience adifferent visual effect that can be able to attract audiences in numerous public serviceinformation, in addition to its intuitive features to express themselves.In this paper, I emphasize human emotion psychology is the basic foundation of graphiccommonweal advertisement emotional expression from the spread of audience’spsychological characteristics.The design style of combining spread function of animalphotographic images to express thoughts and feelings with graphic public service advertisingis a new visual language of communication.Using Animal pictures to bridge the gap betweenthe audience and the demands of public service ads can easily give people a sense ofcloseness,seize the animal and human emotions commonality, and mobilize the audienceemotional associations and emotional resonance of the audience in the visual and psychological similar feelings at the same time.Digital images have strong visual impact andincrease the emotional exchange between the audience.Animal photography pictures make avisual language by a static picture to movement, the audience emotional feelings alsochanged at the same time.Perceptual set increase audience’s memory, make the emotionalcontinuance, ultimately achieve arousal between the person of the lack of sincere emotionand make up for the lack of emotional people.