The Application Of Emotional Appeals On Family Ethics Graphic Commonweal Advertisement

The main object of this study is the application of emotional appealing ways in Modern Family Ethics Graphic Commonweal advertisement. Social development leads to the conversion from traditional family to the modern family. The friction between traditional concepts and modern concepts cause a variety of family problems and ultimately lead to a series of social conflicts. The effective dissemination of correct families’ ethics comply with policies and meet the needs of society. Therefore, the research on the application of emotional appealing ways in Modern Family Ethics Graphic Commonweal advertisement is indispensible and it plays an important role.This paper reviews the inheritance and development of families’ ethics from traditional to modern and moral decay of modern society, analyzes and summarizes the high-profile family conflicts according to the living examples of contemporary family graphic Commonweal advertisement, classifies and summarizes the manifestation of positive and negative emotional appealing ways and its application in this type of advertising, analyzes the emotional feelings brought by advertising from the perspective of creativity, style, color, text, layout and other visual elements and images, painting, new technology and other means of expressions. It is found reflectively that there are obvious directivity and unicity on themes selection part and the representation of emotional appeals of domestic advertising, which is lack of attraction and persuasion for emerging audience with the pursuit of pluralism and individuality. Families of the generation after 80 s are main objects. According to their aesthetic psychology, the author tries to find the new angles and Aesthetic forms by absorbing the essence of design practice and using humor Appeals to complete the series designs.Family Ethics graphic Commonweal advertisement have profound social significance. The themes and representations of emotional appeals make a great difference to the improvement of the effectiveness of advertising communication and people’s attentions to ethics.