| Oriented design is a branch of graphic design and any branch itself always has a certain effect on its previous subject. So does oriented design. As the pictogram is getting more popular in the society, it provides graphic design with design elements and it appears a lot in many works of graphic design. The writer of this article found that the pictogram was frequently used in print advertisement and it was typical in certain degree.Therefore, this article focuses on the pictogram application status of print ads, the reasons for and application of practices, and its limitations and prospects of research and prospects.
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