Criticism For Product Design In Post-Industrial Society

Product design criticism is the specific application and extension of the critical theory in product design area. Taking the product design as the criticism subject, this paper approaches to provide some thinking of building up a product design criticism system which complies with the characteristics of post-industrial society as well as the design critical theory itself.Beginning with the discipline features of product design, this paper gives an in depth discussion about the necessity and uniqueness of the product design criticism, and demonstrates that in such a post-industrial society with cultural diversity and design pluralism, the way of critical thinking must also be carried out simultaneously from different dimensions. Only in this way, a criticism framework that is compatible with the times can possibly be constructed.The multi-dimensional requirement of design criticism demands a multi-dimensional perspective of the critic. In this paper, the author believes that it is primary and necessary to set up standards and norms for product design criticism in post-industrial society. based on the cultural diversity and design pluralism in post-industrial society, it offers some pathbreaking thinking on the construction of product design criticism standards. This paper also launches specific case criticism on material product design and information product design in post-industrial society.This paper tries to clear the theory of product design criticism as well as measures and standards of design criticism. It is hoped that the design criticism can effectively guide the design practice and be applied in it. In this way, the design criticism may promote the product design in the direction towards sustainable development as well as advocate a scientific attitude either in product design, in tasting or in consuming, and ultimately promotes the good product design culture.