Reading The Popularity Of The Best-seller Brothers By Yuhua

As the best-seller in 2005 and 2006, Brothers by Yuhua hit the market like a bomb, facing welcome and skeptical words or even controversies. The commercial tide is sweeping the area of literature, with mud and sand left. However, the social mind and popular interest seem to be hidden behind the hot book. The paper will start from the exterior environment and analyze the process of publication of the book. The media hype could not be ignored at all. The writer accepted a lot of interviews, demystifying himself and attracting so many fans. In communication, the traditional and new media both helped the novel to be popular. As for the works, the fresh traits of the text arouse people's reading enthusiasm. The paper finds the idea of our times, when the period of reform and open-up contrasts the period of Cultural Revolution in the past, influencing the characters' destiny directly. The conflict between people and the background is strengthened all the time, causing dramatic effects. All kinds of new or fashion things are full of volume II, making up the age's spectacle. In volume I, children become the heroes, whose innocent eyes witness the completely absurd world. The author focused the civilian as well as before, and let the mass join in the events, performing themselves, which adds the carnival atmosphere and shortens the distance to the readers, meeting the demands of popular culture. At the same time, consumerism influences the fiction's motivation. The book is replete with signs of desire or lust. It stimulates the readers' moral nerve to develop the body. Acquirement of pleasure from the abundant ironies is likely to resist the mainstream ideology. The excessive writing is embodied in the application of numbers as well. It leads to illusion in reality to quantify so much. The paper will utilize the methods of cultural studies and close reading to explore the cultural product, aiming to fi]nd the social and literal values in it, so as to understand the production of fiction in the market more deeply.