The Discussion About The Use Of The Homophonic Allusion Thoughts In The Advertising Courses

Homophonic allusion is a special creating way in our traditional culture. Homophonic allusion characterized by photos and letters acting as the one of advertising courses can improve students' ability in the applying of philology, culture delivery, art design and so on, and moreover, stimulating students' enthusiasm in their design to utilize the traditional culture greatly. It's the first for the paper from the view of advertising visual expression to classify the homophonic allusion advertisement into letters homophonic allusion advertisement and photo homophonic allusion advertisement around which the main points in the curriculum teaching are discussed.As to the letters homophonic allusion, teachers should start from improper homophonic allusion advertisement and lead students rightly to use humor characterized by homophonic allusion strengthen the receivers' impression and good sense to products. And meanwhile teachers need to enhance receivers' affinity to seeking point in propagating advertisement emphatically and try to combine emotion and brand in advertisement long and effectively. Besides that, they need to pay attention to the letter norm and keep graphic, sound, meaning in concord which conform to punctuation mark.As to the photos homophonic allusion, teachers should improve students' ability in dealing with photos homophonic properly. The details includes three parts which is to combine photo contents and advertising allusion tightly in order to ensure the advertising message to be delivered correctly; is to keep photo pronunciation and key words in homophone in order to embody the validity of the idea; is to ensure the photos integrity as well as to smooth sight in order to guarantee the message delivery smoothly.The teachers during the tutoring period should get rid of technically training thoughts and adopt post-modernism teaching ideas which build a teaching environment pursuing innovation to accord with the requirement to cultivate the innovation in the courses, and through dispersive thoughts and assembling thoughts guide students to accomplish the exercises in order to cultivate the modern talents owned with the spirit seeking truth from fact and pursuing innovation.