The Research On Development Of Cultural Industry And Cultural Trade Of Beijing

With the information era and the knowledge society's arrival, the cultural industry has become a new form of industry and new point of economic growth, has already become the core elements of a country's"soft power". The cultural trade, as a new international trade pattern, plays an important role in international trade, its strategic, foundational status reveals gradually. China's cultural industry developed on the low level, the cultural trade has very great trade deficit, it's uncoordinated with our country's trade surplus and great cultural resources that had developed for 5000 years, and its lack comprehensive study on the cultural trade in our country. Beijing, as China's cultural centre, has unique advantages in the cultural resources, but its cultural trade's situation is still unoptimistic, it has the serious trade deficit in cultural trade. Faced with increasingly fierce competition in the world's cultural market, we have enormous challenges. Therefore, study on Beijing's cultural industries and cultural trade has a great significance on promoting Beijing and national culture influence and changing trade present situation.This paper combines the theoretical analysis with the empirical studies, using grey system models to study factors that influenced cultural industries and cultural trade of Beijing. First, on the basis of reviewing correlative research, we determine this paper's research method and construct the structural framing. Next, this paper distinguishes the concept of cultural trade and cultural trade in services, analyzes the development of cultural industries and cultural trade comprehensively, use the comparative analysis method to learn the experience of developed countries; Use the SWOT analysis method to find advantages and disadvantages on Beijing's cultural industries and cultural trade. Then, we carry through empirical study based on the grey system model that we build. Finally, some useful suggestions are put forward to promote the development of Beijing's cultural industries and cultural trade.