The Measurement Of The Integration Level Of Cultural Industry And Tourism Industry And Its Influencing Factors Research ——Take Jinan City As An Example

The cultural industry and the tourism industry complement each other,the cultural industry provides spiritual support for tourism activities and leads the economy development of the tourism industry,tourism activities play a role in spreading and protecting the cultural industry.The lack of culture in tourism is boring and empty,and it is difficult to create a complete value chain without the spread of culture through tourism.The integration between the cultural industry and the tourism industry is conducive to the rapid upgrading and transformation of the tourism industry and the accelerated prosperity of the cultural industry,and has become the general trend of shouldering the mission of The Times and conforming to the development trend of The Times.Therefore,measuring and analyzing the integration between the cultural industry and the tourism industry is a major driving force to promote its high-quality development.First of all,this paper summarizes and sorts out the existing research,summarizes the previous scholars’ research on the integration between the cultural industry and the tourism industry,and expounds the relevant concepts and theoretical knowledge about the integration of the cultural industry and the tourism industry.Based on the reference and absorption of the work of previous scholars,Jinan City was used as the research object to analyze the integration of the cultural industry and the tourism industry from 2005 to 2020.This paper describes the current development situation of Jinan City,selects the evaluation indicators of cultural industry and tourism industry from perspective of input and expenditure,uses the coupled coordination model to measure the integration level,fits the growth curve of the integration level,carries out trend analysis and prediction,and uses grey correlation analysis to explore the impact,the factors of the integration level are merged,and a regression model is established.Through analysis,the following conclusions are found:（1）The comprehensive development level of the cultural industry and the tourism industry in Jinan has been in an upward trend.In the early stage,the development of the cultural industry was relatively slow compared with the tourism industry.Overall,it showed that the tourism industry was better than the development of the cultural industry,the gap between the two was slowly narrowing over time.Since about 2013,this situation has been significantly eased,showing a good trend with a similar level of development between the cultural industry and the tourism industry.（2）The integration level between the cultural industry and the tourism industry in Jinan has shown an upward trend year by year and the rising rate is stable.In2005,the coupling coordination level between Jinan’s cultural industry and tourism industry was 0.312,and in 2019,the coupling coordination level between Jinan’s cultural industry and tourism industry was 0.885,rising from mild imbalance level to a good coordination level.Affected by the COVID-19 epidemic in 2020,the tourism industry failed to develop normally as in previous years,in 2020,the coupling coordination level between Jinan’s cultural industry and tourism industry was 0.634,which is at the primary coordination level.All these show that the integration and development between Jinan’s cultural industry and tourism industry has achieved certain results.（3）Through the logistic growth curve that fits the integration level between Jinan’s cultural industry and tourism industry,it is found that before 2010,the integration level was in a stage of rapid growth.From 2010 to 2011,it was the inflection point of the growth rate of the integration level.After 2011,the growth rate of the integration level slowed down.（4）By exploring and analyzing the factors affecting the integration level between the cultural industry and the tourism industry in Jinan,it was found that "Annual patent applications","General public finance budget expenditure","Fixed asset investment in the tertiary industry" and "Broadband Internet access users" are highly related to them,with a correlation coefficient of more than 0.76.Moreover,"Per capita GDP","Average house price of star hotels","Passenger turnover" and "Students of ordinary higher education" have a positive impact on the integration level between the cultural industry and the tourism industry,and "Average concentration of inhalable particles in the air" has a positive impact on the integration level between the cultural industry and the tourism industry.Finally,according to the conclusions,this paper puts forward several relevant suggestions.