The Expression Methods Of Humorous Plane Advertisement

Plane advertisement designing is a communication between visual meanings and people, an art form that enable receptors to process more information in less time, while at the same time arouse their appreciative experience and emotional resonance with the rich artistic and philosophical contained, winning their recognition.The expression methods of the humorous is a sort of unique art language. There are many lively images and bright colors and dramatic stories in visual language, they express the communication purport of humor advertising and make people who read humor advertising can not help laughing. Humor advertisement designing using the association, overstatement, display etc, seeking those that can cause the touching off and clicking of consumer's emotion most, thus impel consumers to accept the advertisement. Humorous figures catch the most intense part of the conflict and enables people to shake off the restraint of traditional thought, unfolding their wings of imagination to a free sky, encourages them to explore new way of expression, opening up new field for artistic creation. Draw support from humorous expression method among advertising intention, will get up to the unexpected result even more. It can not only strengthen the seeing of the advertisement but also will make the demand focal point of the advertisement more clear .The creation of humorous figures has to on the one hand meet people' s visual and emotional needs, while on the other hand satisfy their request in aesthetics. Blunt advertisement can shift mood of people again, the advertisement has said good-bye to dry as dust era completely. In the varied and multifarious advertisement, the humorous advertisement is flamboyant. Humorous advertising use relaxation and laughing to promote selling products and to construct especial corporation images.The aim of this thesis is to study the formation, development characters, the expression methods of humorous plane advertisements. So it is essential in theory and in practice to study their connection and study them as a whole.