The Structure Of The Value Of Digital Art Design

Digital art design, whose healthy operation will affect the prospect of Creative Culture Industry is one of the most important factors that enhance the Creative Culture Industry. This thesis has an economic insight that cast light on the structure of the value of digital art design, and explore the process of the realizing of a design work as well as the factors in the market including the quantities of supply and demand and the motivation of people from different classes who choose pirate that affect the price of the design work.This thesis indicates that the work of designer and the production material in design working process constitute the value of digital art design. Regarding to the production material in design working in which the non-material element contribute the most is an important chapter in this thesis. The purpose of introduces the 'utility' for the customer consumption analysis as a constructive supplement of Marxist theory does not means the denying of it that insists the origin of value derives from the work of human. The thesis also points out the use of intellectual property and franchise rights to leverage young and small digital art design is a way out of the vicious spire from low cost to low quality of the digital art design.The focus of this thesis is the structure of digital art design's economic value and the realization of it instead of the social value or the esthetics value. The development of digital art design roots in reasonable return to the design firm and the designer.Creative Culture Industry is a chance for improving the country's economic strength in global competition, and the digital art design should lead the way.