Economic Values Of College Students In Western Region: Theoretical Construct And Preliminary Development Of Questionaire

Economic values refers to the concept systems people have to help them estimating and judging when encountering the economy affairs. Based on an open-ended interviews, overviews of former studies, counseling of experts of economic and psychology, the author brought up a theoretical hypothesis about economic values. Economic values questionnaire are constructed according to the hypothesis. After the analysis and revise of the informal questionnaire, we develop the formal questionnaire and verify its reliability and validity. We use the formal questionnaire to investigate 648 undergraduates to find some characters of them and we test the structure of economic values by Structural Equation Model. The main results of this study are as follows:1. The undergraduates' economic values are a multi-level and multi-dimensional model. We research it at two levels. At the first level economic values consist of values of economic goals, values of economic means and values of economic estimate. At the second level the values of economic goals includes the goals about self- development, Materialism and Social development inclination; the values of economic means consists of theory go into practice, add outside help to industrious, opportunistic; and the values of economic estimate includes two dimensions: estimate to goals and estimate to means.2. On the base of the theoretical hypothesis, we form the elementary questionnaire and investigate 350 undergraduates. We develop the formal questionnaire by item analysis and factor analysis. The index of reliability and validity is good. All of above shows the undergraduates' economic values questionnaire is a scale suitable to measure the undergraduates' economic values.3. We use the formal questionnaire to survey 648 undergraduates from 3 universities in Chongqing. Demo logical variables, such as gender, grade, origin, etc. The effect is statically significant in some dimensions. In the whole, the undergraduates' economic values shows the characteristics as follows: firstly, multiplicity of the values of economic goals ; secondly, compound of the values of entrepreneurship means; finally, optimism of the values of economic estimate.