Decorative Application Of Floral Patterns In The Modern Package Design

The foremest function of package is to protect goods.However,the protective of packagewould be in vain if the packed goods couldn't be seld out.Since for enterprises goods are produced to sell.Therefore,it is also of vital importance for package to beautify goods,send message and promote sale,its spiritual function attracts increasingly more attention of the public. At present, the package fiecel lays leavy attention on natural design advocating that design should origninate from nature.Based on this idea,a large number of excellent package designs, which can meet the demend of socicty,appear.However,in the market there are also come designs ignoring the feature of goods and mixing different meaningful element into one,which not only leads to confusion in the expression of goods concept,but also contributes to the visual exhaustion of consumers.Floral patterns are belovea by people all around the world. To apply floral patterns to package design not only accords with peoples aesthetic habits but also communicates more accurately the quality and concepts of goods to the public.Studying the decorative application of floral patterns in the modern package design is good for them to be applica and spread. The paper starts with analyzing the flaral patterns in modern package design, centered on their forms and cuctral meanings. The paper studies and discusses about their application way,characteristics and meanings in the modern package design.As one of effectively message,expressing elements in modern package design,floral patterns are beneficial to meeting the asethetic demand of consumers and the sale of goods, thus, promoting the scientific development of modern package design in China.