Application Of Semiotics In Graphics Design

As a interdisciplinary comprehensive kind of science, the broad and profound principle with methodology of semiotics practice and research universally and extensively in every application subject, as well as in graphics design. The purpose of graphics design is to realize the exchange between person and person, and symbol is the inevitable tool undoubtedly. By virtue of the expressing way of symbol, the designer delivers their thought course and conclusion to others for guidance or persuasion. No matter in academic field or practicing application field, semiotics provides a very effective breakthrough and innovation point for graphics design. The objective of researching semiotics is for training creation thought, and to seek a breach, a kind of thought route and a kind of solution to solve the design puzzles.The major content of semiotics research in our country includes semiotics basic theoretical research, lingual semiotics research, semiotics application research, cultural artistic semiotics and literature semiotics. Though the semiotics research in our country starts later than that of the West, our study starts from a higher point and in a very short time has hardly run after international research trend. At the same time, China's cultural tradition covers rich semiotics meaning, therefore the Chinese semiotics, rooting in this kind of cultural background, shows different thriving vitality since starting.This paper aims at passing through the comprehensive examination of the fields such as origin, category, development and application of the semiotics, combining the concretely application form of graphics design in realistic life, probes the future tendency, value orientation and the actual meaning of present graphics design with great efforts. Especially being today of economic globalization and international information exchange acceleration, it is the duty of our each design to find the characteristic of symbol, exert accurately semiotics in graphics design, make design more effective and embody graphics design the biggest application value in life.