Exploring The Application Of Concrete Graphics In Modern Logo Design

Modernistic design pursuit consice, rational, practical, under concept of less is more , abstract graphics, word graphics, geometric figure get high attention and widely used in modern logo design field. These categories of graphic appears over used question in modern logo design application, flood of visual image trend to be simplistic, amination, imitation, lead symbol to be conceptualization, fuzzification, weaken in information dissemination process. But Concrete graphics which to be negligent in practical application that possesses strong identification and memory sex can gain more intuitive, enrich and perceptual visual effect, the proper use can implement people-oriented logo design personalized, stylized, artistry.This article attempts from figurative graphics and related concept of logo design, first respectively introduces both conception, characteristics, classification and the relations; secondly, with combination of specific examples, it analyzes the principle of Concrete graphics applied in modern logo design, from processing technique, manifestation, the application and application advantages. It put forward how to foster strengthens and circumvent weakness in practice, with its unique artistic expression way realize strong information transfer and emotional appeal; finally the paper through a lot of examples elaborate the new symbol design with combination of Concrete graphics,Chinese characters, Latin letters, numbers, other graphic element, and the influence elements in modern logo design of the applification of Concrete graphics under the influence of postmodernlization design trend.The paper`s creation lies in the way of the combination theory and practical, which discusses the application and creation of modern logo design of Concrete graphics, in order to master the law and skill that Concrete graphics applied in modern logo design, raise the creativity of modern logo design to explore other area, meanwhile, it is hoped that there are some use for reference of theory and practical in exploring other area of modern logo.