Research On The Industrialization Development Of Gaomi Three Unique Skills

The Puhui New Year Picture, Gaomi Paper-cut and Niejiazhuang Clay Sculpture of Gaomi, are known as Gaomi three unique skills for their particular style among the similar folk arts, and was selected into National Intangible Cultural Heritage successively. In recent years, with the development of culture industry, the ICH as one of cultural resource have become to the focus among people. With the rebounding of traditional culture, Gaomi three unique skills become popular folk Artworks.For the development of Gaomi three unique skills, so far the government and folk artist have achieved some success, but how to make them industrialized is still lack of scientific and systematic guidance of theory. With the relevant theory of intangible heritage, this thesis studies on development status of Gaomi three unique skills and existing problem, and comes up with a series of measures to develop the industrialization which will put Gaomi three unique skills into the market, and ultimately to promote the development of protection, to protect and promote development of a virtuous circle. A new way of developing ICH in modern society will be established through the studies of Gaomi three unique skills.This thesis consists of three parts:The first part mainly introduces the history source, characteristic, topic and technique of the Puhui New Year Picture, Gaomi paper-cut and Niejiazhuang clay sculpture, which will help people to understand the value of them.The second part introduces the development status of Gaomi three unique skills and existing problem of the industrialization. Firstly, it introduces the protection and support to Gaomi three unique skill from the government; and then it introduces the development status of Gaomi three unique skills and existing problem; Through the analysis, the problem is pointed out, which are lack of producing in batch and market, the lack of communication between the maker and customer, the Artworks being plagiarizing and not enough support from the government.The third part is designing plan to industrialization of Gaomi three unique skills. It includes the fundamental and procedure of industrialization: producing separately and managing cooperatively; building up the culture brand; paying attention to the copyright; developing the tour market and the role of governments play. For the study method, this thesis is based on the literature and local research, exertion of methods of industrialization and folklore, aesthetics, history, economics and heritage science. The major of the thesis is the research, analysis, taking with people concerned, and theoretical studies on the topic.