The Transformation Of The Cenozoic Era Movie's Esthetic Style

"The fifth generation" moves toward the mainstream in China from the edge, simultaneously has also lost to the life new experience and to the artistic innovative form, "the Cenozoic Era" starts to step onto the Chinese movie's stage.This article first introduced the Chinese movie Cenozoic Era's concept, "the Cenozoic Era" may divide into the earlier period and the later period two stages. Looks over the Cenozoic Era to direct and the movie, they in have come under the contemporary overall culture environmental effect, the performance are as a whole: Modernity culture with latter modernity cultural complex interlocking, market economy big line of its road and whole world integration process. Under this environment Chinese present age mass culture, also presents daily, the commercial character, the entertainment and the medium four major characteristics. In the Latter modern culture environment, the movie materially is one esthetic cultural consumable.The present paper first introduced Cenozoic Era's concept, the representative personage as well as its representative the work. Then, launches separately to Cenozoic Era earlier period and later period's analysis. The Cenozoic Era earlier period is one about "I" the youth language, their work take shows own artistic idea and the personalized pursue as an idea, with "the fifth generation" the different main performance is four aspects: Sets at variance the traditional phantom, the attention society edge; The opposition dramatization pattern, uses the fragment narration; Using divides lens' analysis, the synthesis function, creates the alone charm the phantom style; The individuality makes widely known, manifests individual angle of view and individual style.In the Cenozoic Era later period, the movie has had a huge change, that is by individual artistic shape to the mainstream art shape return. The Cenozoic Era later period attempts breaks through the earlier period Cenozoic Era "to be narcissistic" the market aspect, attempts completes the self-artistic ideal in the mainstream consciousness and under the market approval realization. Therefore, the Cenozoic Era later period the movie mainly has presented the following four characteristics: The viewpoint attention changes the average person by the edge person; In traditional and in the modern contrast, carries on the unique cultural value ponder; Explores the eternal proposition the meaning; The value commercial character, makes every effort the dramatization and on-the-spot report coexisting.In the paper last chapter, the author analyzed has mainly been decided the world economics which, the cultural environment overall change from the fifth generation to Cenozoic Era's development faced in China, and has expounded under the global multicultural linguistic environment the Chinese nationality movie's survival question, At the same time, the author has also paid attention to movie's two special characteristics: Artistry and commercial character. In the movie, the artistry and the commercial character are its Left hand and right hand, hand of the artistic, is very important regarding movie's life and death, does not have this hand, the movie market not to have the cultural product which may operate; Similarly, the movie loses hand's of the commercial support, even if has the high artistic achievement also to be unable to demonstrate. The contemporary movie's basic trend manifests is three aspects: Artistic and technical supplementary; The commercial character and the technical nature are changing people's esthetic field of vision; Between humanism and scientific principle contradictory resolution. From this, the movie was already not one kind of pure art, but is the transformation shape artistic style and the widespread dissemination special cultural commodity marriage. What is worth being joyful, we saw the Cenozoic Era later period director on own initiative has adjusted himself, starts in the earlier period Cenozoic Era individual direction with under the market dialog premise, continues to pursue the movie the commercial character, simultaneously does not forget maintains own artistic pursue.