Make A Study Of The Wine Trademarks From Linguistics And Cultural Perstective

In modern Chinese, the trademark is a special area of language performance, and the wine trademark is a distinctive type. It's not only a name to distinguish different wine produced by different enterprises, at the most important, these wine trademarks contain knowledge of linguistics, sociology, psychology and marketing. Scholars have researched the trademarks from different angles, such as language, culture, psychological and rhetoric, etc. And we will research the wine trademarks in the relationship of linguistics and culture.This paper is organizes as follows: Section 1 , the preface, introduces the foundation to select such a subject, the background, the scope of the subject, and also the means,the purpose and the significance of the research. In section 2, we briefly research the phonetic sound of wine trademarks from the length of syllable and the tone. We find the characteristic of the trademarks name from angle of the prosody, which contains the length of the syllable and the discipline of the tone. In section 3, we investigate the distribution of the vocabulary structure, that is to explain the common morpheme and the special vocabulary from semantics. In section 4, we caption the variation in phonetic sound, the vocabulary and the grammar. In section 5, we discuss material and cultural progress of the wine trademarks in the field of linguistics and culture. And we will also explain how the language of wine trademarks reflects the culture of the wine ,and how the wine culture restricts the wine trademarks language. In section 6, we point out some problems in naming the wine trademarks, and give some advices. Section 7 will be conclusion.From the study of the phonetic sound, vocabulary and grammar of the wine trademarks, we can effectively understand how a successful wine trademarks occurs and how a successful wine trademarks is accepted. We also hope this paper can provide some help in naming the wine trademarks.