Analyze On International Communication Of Japan's Cartoon

The paper is set in the popular wave of global cultural industry, it focuses on the analysis of Japan cartoon industry's tortuous course and international communication. Beginning with the definition of animation and comic, "cartoon" is defined from cultural and industrial perspective in the first section. Then combined with theories of international communication, the author set up the general channel and pattern of cartoon international communication,and still comes up with the obstacle to the process of cartoon international communication from the aspect of cultural difference. In the course of analyzing Japan international communication, the paper gives a brief consideration of the development of Japan cartoon industry, then sums up the general pattern of Japan international communication on the basis of analyzing cases. Subsequently, it summarizes that ingeniously cartoon connotation and highly valuing China market has contributed to the success of Japan international communication. At last,it analyzes the development of China cartoon industry through the success of Japan cartoon industry, then comes up with strategies for China cartoon industry from the aspects of audience segmentation, innovation of content, industry chain, personnel training and policy support.