Analysis Of Survival And Development Of China's Independent Newsreel

The Independent Newsreel is one of the most important components in Chinese newsreels' territory, it is the complex and profounding social reasons that produce the Independent Newsreel, which has its own unique individualities in its contents,forms,features and styles compared with the General Newsreel, and it also differs from the other newsreels which under the auspieces of mainstream ideology in its developing tracks and existing conditions. Generally speaking the Independent Newsreel has folk "nomadic" and "superficial history" cultural characters.By analyzing the cultural backgrounds of the society, the thesis demonstrates the reasons of its birth. The thesis analyzes that the transformation of society,increasing liberal political environment,the polarization of the social classes,the utilization and popularization of household DVs and spiritual expression of the public expedite the birth and development of the Independent Newsreel, it also points out that the birth and development of the Independent Newsreel have unusual significances and effects. Compare with great narration of the "inner system" Newsreel and the position of the official video history narrator, the individuated & exploited Independent Newsreel breaks the video history writing discourse monopoly and impacts the discouse hegemony of the mainstream media. In different video ways, the Independent Newsreel has borne the memory of its long history and has constructed a set of discourse system of the sociel history video from the other aspect.This thesis divides the development of the Independent Newsreel into three periods. The budding period: from 1988 to 1993; the seeking & growing period: from 1993 to 1999, the vigorous growing period: from 1999 up to the present. By organizing and analyzing the representative characters and representative works of each individual period, this thesis concludes the venations of the Independent Newsreel's development and its version characteristics of each indivial period.Aimed at the differences between the Independent Newsreel and "inner system" Newsreel, based on theory explaination & case analysis, this thsis discusses in detail and concludes conscientiously the writing styles & characteristics of the Independent Newsreel: grass roots tendency in the choice of subject,ordinary style in the wrting angle,documentary seek in the photograghic records and the individuality of an overall making. Its innovation and rebellion in writing techniques together with the untiring pursuit in the documentary writing, have profoundly influenced the "inner system" Newsreel and have directly stimulated the diversion of the "inner system" Newsreel's writing angles. In order to maintain the independence in the creation, the Independent Newsreel can just stroll inside or outside the system, or choose the other living styles, such as barroom,combo,film festival etc. In recent years the campus and the website, especially the professional websites are also becoming its main transmitting fields. The BT,the telephonic donkey and other downloading methods have also provided more convenient ways of its transmitting and circulating.Facing the impacts of the waves of commerce, the Independent Newsreel came to a deadlock of surviving after experiencing a period of thriving and prosperous. The Independent Newsreel's forces are doubly suffered, its version creating & programmme recording are blocked consequently for lacking of funds. Overfavouring the fringe theme caused the writing subject's singleness and repetition, and it is rare to bring any new ideas in the content and writing styles. Owning to the inbursting of large numbers of laypeople,the rough manufacturing,the sluggish and lengthy rhythm and the obscuring in understanding, some of the works have lost the essence of art and thought, and thus caused the total decline in quality. The prevailing of DVs has once brougt chances of never heard before, while the over-intervene in other's private spaces has elicited moral and ethical thinking. All these problems are unavoidable in the developing process of the Independent Newsreel.The new historical condition meets the existence of both opportunity and challenge. The Independent Newsreel appears on the tendency of "going outside" at present. On the one hand, it increases the integrating steps with the mainstream media, and starts the route of specialization & seeking top-quality; on the other hand it actively participates in international pre-arranged sale following the patterns of market principles, and begins the way of internationalization. At the same time some independent fiction faculties have increased the using and exploring of the professional websites, and they have raised funds by direct sale via internet as well. To our great gratification, in order to meet the needs of markets and the public, the Independent Newsreel's creators begin to jump out of indulging in self-admiration & diverting itself, adjust itS creations frequently. So we can predicate that the Independent Newsreel must find a new develping direction and must be in a new better way to carry its well-deserved transmitting value into effect after experiencing a period of exhaustion,hesitation and integration.