Research On Chinese Dish Art Name

The dish art name is one kind of social language forms,as the information medium, the dish art name is playing an important role in the communicative process of businesses and consumers. This article bases on two-way businesses and consumers of this dimension, reforence theories of social linguistics, cognition rhetoric, consumption psychology, spoken language human relations study, to give a comprehensive, systematic study in naming art names for dishes.Most of the dish art name does not involve the specific content of dishes, but describes the dish characteristic by exaggeration , in addition which sets up the fresh idea of the dish, what is prominent the dish artistic personal status and the implication; Looking from the lasted angle, the ancient and modern dish art name's category mainly includes the poem picture, the implication, wishing, the humorous interest, to do for the occasion.The dish art name's naming is a very complex process, the denominator wants to make the dish name to describe specific intended function,by violating in the language, which caused the dish art name to present the glossary variation, the semantic variation and the language territory variation. This is the business synthesizes discipline theory and so on utilization linguistics, psychology, rhetoric in the naming results.Between does the business and the consumer depend upon the dish art name to carry on the human relations, whether the human relations effect achieves best, needs to pay attention to the consumer's understanding of naming strategy ,particularly understanding the Rhetoric in the rhetoric strategy.The dish art name's function and the value, are the intrinsic power for the dish art name which produce and develop, As one special language form, the dish art name has the important aesthetic value and the social value, they serves enterprise's commercial interest and the social public interest.The dish art name represent the business personal status and esthetic pursue, recorded the region cultural tradition, which is extremely precious invisible resources and the soft competitive power for the enterprise. But at present ,in some diet profession, appears overflowed the dish art name phenomenon. This already affects Chinese language character's healthy development and the Chinese diet culture dissemination, It also does not favor the socialist ideological and ethical progress.We need to pay attention to it and take seriously measures, such as the administration, the law, the social surveillance and so on . Which can standard dish art name naming behavior.