A Research On Standard Strategy And The Usage Of Chinese Character In Naming Real Estates

The naming of real estates is the embodiment of the fashion of society, the interest of city and the psychology of the public. As a social diction , it should be paid attention to and should be standardized.This paper take several big city's name of building of china in newspaper and Internet as the subject. .This study has great significance both in linguistics and in economics, sociology, culture.The name for commodity building is for good sale, although the name are diverse, they are regular on the back, different words for naming is the same in body in content. First the naming of real estates as a kind of applied language, is typical of unique features distinguished from other applied languages while it is of the general language features .The unique features are specifically revealed in the phoneties, words and phrases, grammar and rhetoric. Second, shows the proper names and common terms for the quarters and their construction features as well. From the structure, The structure are always special noun, the important is the new developing trend of generic and the characteristics in selecting words of specific names.The naming of real estates names contain rich cultural connotative meaning. Culture also exerts an impact over the name for commodity building. Phylosophy, relegion, literature, art, legal system, ethics and morals, and customs always leave impressive brands in the name for commodity building And the language of shop names often insists and enriches culture, displaying its cultural attributes.Name of housing estate record the historical development of real estate. Fine name can accelerate the speed of gaining profit, but it should be worthy of the name. To name the housing estate diseredionarily aggrieve the rights and interests of customers in some degree, with urgently needs correlative laws of restriction and protection to promote its healthy development. At the same time, the author also discussed the standard of naming for commodity building, to do some theoretical work for it.