Factor Analysis And Promotion Strategy Research About Product Esthetic Value Approval

Today, with the gradual huge contingent of designers and enterprises paying more attention to the industrial design, a wide range of industrial products flood in the market, penetrating deeply into the various aspects of life. The competition of design is started in a very rapid situation, and the concept of"fittest is survival"is deep in the hearts of the people. In such stern situation, whether the enterprises can launch promptly the products which meet the need of the public, whether they can realize the products economic value, directly related to the survival and development of enterprises.This paper is based on this phenomenon for research background-at present in the field of product design, designers blindly according to their own subjective wishes and idealistic way of thinking wantonly increase product value, seriously neglect users'awareness and acceptance to design object. From the subjects of design, integrating design management, psychology, semiotics, art science and other related disciplines, taking multi-dimensions'research attempt. And take the mobile as the example, through carrying on the enclosed questionnaire survey for its esthetic value approval, carrying on the reorganization and the analysis, using the science statistical method to the data, thus obtains the users'esthetic mobile value approval real manner and the major effect.Next, this paper according to the domestic and foreign related research results, taking the investigation conclusion as embarked, analyzes the primary factors which influencing the users'approval and concludes it for the external factor and the internal factor. And, the individual characteristic's difference belongs to the external factor, mainly manifests in the anticipation field of vision difference, the approval content difference and in the approval way difference. But the unmatched esthetic value language form is its internal factor. In view of these two aspects, points out that the promotion product esthetic value approval countermeasures: valuing the initiative characteristic of the main body for the value product accepts; seeking for the use value and the esthetic value dynamical equilibrium; orientating the value attention, beefed-up the promotion of approval in each link of design. This paper creatively transforms the research of users'esthetic value approval from its strategic importance to its influence factor and improvement way, has the reality guiding sense, provides the positive reference significance for the enterprises to improve design.