Research On The Communication Model Of Litiaoyuan's Folklores

The folk culture belongs to one of the key protection objects in world intangible heritages. Of all ages, various folklores are spreading on the Ba-Shu earth by many kinds of forms and become the treasures in folk cultural. However, many folklores are facing dual cultural pressure from exterior and internal surroundings at present. It's a universal phenomenon that folklores are being ignored and even withering away, which is very regrettable.This issue selects a typical case in Sichuan------the folkloresfrom Li Tiaoyuan in Luojiang County------to conduct the research.As a local celebrity in Sichuan Province, Li has a huge influence on the Sichuan culture and even the Chinese culture. But in the history of academic study, the research on Li Tiaoyuan is still not mature. There is the underestimate on the value influence this historical personage has. At present, the request of reevaluation of Li Tiaoyuan's influence is getting strongly and the study of Li has become a hot cultural study. This thesis explores the spread and development of "Tiaoyuan Culture", from the following perspective: the communication of this historical personage's legends, in order to revive the "Tiaoyuan Culture" and to protect this world intangible cultural heritage.For the empirical surveys part, the issue applies three research methods of questionnaire surveys, intensive interviews and focus groups, based on the specific culture soil of Luojiang County to study and analyze the entire communication process of Li's folklores in the full range, including the social culture, the economic development, the medium technology, the region culture policy and etc., and sums up various factors in folklores' communication process: the transformation of communicational patterns, the development of medium technology, social intentional factors, as well as the interaction between these factors.Based on empirical studies, the thesis eventually builds up a communication model of folklores, after applying and integrating various previous theories. Firstly, this issue takes the medium factor as an important breakthrough point in the real diagnosis investigation and inspects the effect which each kind of vectors displays in the folklore spreading process as well as the folklore survival and developing trend under each kind of medium environment. This part mainly refers to the medium theory of Toronto school as reference and takes full account of the economic factors promoting development and evolution of folklores as well as a variety of socio-cultural factors. Then this part takes the cultural theory of the Birmingham school as the basis. Finally, learning from Louis Althusser's "overdetermination" theory, this part attributes all these factors to a system's structure of impacting folklore spread and development. This structure is also a communication model chart of folklores which is in administrative levels and has the unique law of development.The communication model of folklores in this thesis can explain the influencing factors, dissemination mechanisms, the law of development, future trends and etc. in the process of Li Tiaoyuan folklores' communication, which will have a benefit to the current folklore protection work.