Study On The Propagation Of Ocean Folklore Culture In Zhoushan

Marine folk culture is the main art form of Zhoushan culture.After thousands of years of ups and downs,it has become a folk culture with Zhoushan characteristics.However,due to social progress and economic development,the traditional folk culture industry is affected by modern civilization,some intangible cultural heritages are even about to die out.Zhoushan folk culture is also threatened by the acceleration of urbanization process and social change.The traditional way of transmission is no longer suitable for the context of the new form,and it needs to survive in the information age and the attack of new media In order to survive and develop,folk culture must change the traditional way of communication,use new media technology,use a variety of communication platforms,and provide better suggestions for the better communication of folk culture.Therefore,the folk culture needs to change the new mode and channel of communication and seek better development space.This paper takes Zhoushan Marine folk culture as the research object,uses the theoretical core of communication science,combines mass communication science and agenda setting theoretical framework to analyze the communication mode and effect of Zhoushan Marine folk culture,analyzes the internal value of cultural communication through studying the background factors of folk culture communication,and seeks for better communication content.Among them,the objective analysis of the current situation of Zhoushan folk culture is to find more possibilities for cultural development and more suitable means of communication.This paper is divided into six parts: the first chapter,the introduction,discusses the research background and significance of this paper,focuses on the analysis of the spread of folk culture and the research status of folk culture,highlights research innovation,and makes a leading overview for the full text.The second chapter,concept stage and theoretical interpretation,based on the definition of the relevant concepts of marine folk culture communication,explains the advantages and disadvantages of the communication of folk culture under the theory of mass communication mode and agenda setting,as well as the communication value of marine folk culture itself,so as to lay a theoretical foundation for the following writing.The third chapter,the introduction of Zhoushan Marine folk culture,the characteristics of Zhoushan Marine folk culture and the significance of communication.The fourth chapter,taking the mass communication mode and agenda setting mode as the starting point,studies the current situation of Zhoushan Marine folk culture communication,and evaluates the achievements and problems of Zhoushan Marine folk culture communication.The fifth chapter,in view of the above problems and difficulties of Zhoushan Marine folk culture communication,puts forward corresponding countermeasures from aspects of communication subject,communication positioning,communication channels,communication content and so on.Chapter six,conclusion and prospect.The purpose of the study is to find the internal relationship between communication and folk culture,and to explore the communication path of folk culture.The conclusion is that in the era of big data information,Zhoushan should aim at its shortcomings,enhance the communication force,clarify the communication objectives,expand the communication means,enrich communication content,actively seek the communication methods that conform to the development of marine folk culture,and realize the communication and inheritance of marine folk culture to a greater extent.