Making Creation Through Basic Rules: The Principle Of Visual Identity Design

The stylized pattern of Visual Identity design is relatively inerratic. It applies and distills the basic concept of Visual Identity. In this sense, the designer should have a well-shaped plan. However, not following the standardized pattern completely is a kind of improvement and innovation. It is creative. What Visual Identity pursues is to evolve and surpass the stylized model. It reflects the designer's active imagination and wisdom. Only understanding the basic rules and making own creation can the design reflect the values of Visual Identity.