Research On Visual Desigin For Online Membership Card And Brand Communication

With the gradual immersion of the application of mobile Internet and intelligent mobile terminal into our daily lives,our traditional way of life and consumption is faced with unprecedented challenges somehow.It is safe to say that the original methods of brand transmission have been inevitably promoted to a brand-new height by the organic integration of Mobil Internet and entity economy.Thus,the development of online membership card in economic market helps to build bridge between economy and brand transmission.Based upon the macroscopic development of mobile Internet,the paper mainly focuses on the survey of the properties and related content of online membership card as the preference method of brand transmission.The paper specifically demonstrates the concepts,correlation and interaction among visual image,brand identity and brand transmission respectively in chapter two,chapter three and chapter four.Besides,considering the validity of online membership card transmission,the paper is designed to drill down into the design principles and requirements of its visual images and the further exploration of online membership card's visual and cultural quality in macro-environment.In addition,the paper discusses the specific principles and specifications of online membership cards' brand-based versatility and particularity through systematic data research,market research,quotations from professional literature,and argument from reality-based examples.The paper also illustrates the practical meaning of online membership card and its visual image for brand transmission in the increasingly competitive business world.In chapter six,the author takes the online membership cards from The MIXC in Chinese as a typical research sample,systematically analyzing its strategies and significance for brand transmission and visual image through quantitative and qualitative analysis and competitive products analysis.The paper finally comes to a project-based conclusion about online membership card's visual image and brand transmission.