Design Of Gannan Local Characteristics And Cultural Packaging

Gannan in Jiangnan area of China have long enjoyed a good reputation, thegeographical position is superior, has a long history, cultural prosperity, rich inresources, is a north-south traffic hub, since ancient times has been subject to nationalattention. In Gannan area has three major culture attract worldwide attention is theHakka culture, red culture and Songcheng culture. In this paper, by analyzing thepresent situation of the packaging design, a more comprehensive summary,exploration and research of the regional characteristics and cultural elements. Startingfrom the understanding of the regional culture in the research methods, combinedwith the packaging design cases in real life, through the comparative analysis to thepresent situation of Gannan packaging design, the Gannan region characteristicculture has a rich, deep cultural heritage and cultural value, should be when miningand better applied to the packaging design. This paper focuses on the combination ofpackaging design in Gannan’s unique folk customs, geographical environment andprofound cultural foundation in the process of creation. In the design of thecombination of regional and times, very good, continue to be the artistic innovation,so as to create more excellent design packaging. Only the unremittingly absorbGannan region characteristic culture, in-depth understanding of the unique culturalcharm, can effectively put the Gannan region characteristic culture and packagingdesign with and pass. At the same time, will be integrated into the regional culture inpackaging design, but also on the regional characteristics and cultural protection,spreading the regional characteristics and cultural life, let more people know, know,inheritance.In this paper, through the following five aspects to discuss the application of theregional culture in packaging design:The first part: a brief review of the research background, research significance,research purpose and method;The second part: introduced the relationship between the formation of theregional culture, the classification and packaging design and regional culture;The third part: through the analysis of present situation of the packaging design,this paper introduces the application of principles and trend of the regional culture inthe packaging design;The fourth part: introduce the design elements of the regional culture, carries onthe analysis from the aspects of design elements, text elements, color elements, otherelements, material elements; at the same time, summarized the use and induction ofGannan region characteristic culture in packaging design, the meaning and function ofthe regional culture in the packaging design.