The Design For The Packing Of The Region Characteristic Product

The regional culture is a valuable asset of spiritual civilization and theheritable wisdom of mankind which is accumulated and enhancedthroughout a lasting process of human production and living activities. It isthe lifestyle manifestation of the regional population, rooted in the regionsof the natural and social environment. As a regional culture agglutinationand representatives, regional specialty products certainly closely related topeople’s lives in this region.The project of series of packaging design for Jiangle Pestel Tea is welltailored to protect and spread the cultural brand of grinding tea which isone of the three treasures in Jiangle county,Fujian Province, China. Thepurpose of the design is not only the sales for well-packaged products, butalso promoting and carrying forward the local traditional customs andculture by package. During packaging design process, tools related toproduct Gringing Tea as a part of the packaging content can enableconsumers to experience the production process, and feel the local cultureand customs in enjoying the product. The packaging design conceptionincludes energy-saving, versatility and multi-functional. The package wasused local natural raw materials to create a set handcrafted, smart withreusable in one which can be called “Tea table style furniture”. Thesustainability and interactive features in works not only reflect the geographical features, but reveal vividly new lifestyle in contemporaryChina. Therefore, the paper summarized design principles, design concepts,design methods and other related design thinking for Jiangle Grinding Teain order to better play a certain reference and inspiration for other regionalproducts of packaging design and brand spreading.Packaging design can improve the cultural connotations and aestheticvalues of geographical product, and help promote regional industrialdevelopment, at the same time, it is also conducive to the protection andheritage of the regional culture.