Study On The Application Of Traditional Auspicious Patterns On Modern Logo Design

Many modern designs adopt Chinese traditional auspicious patterns as design elements, this indicates that current design has much needs about traditional culture. By studying how modern design utilize traditional auspicious patterns, this article explores the realistic meanings of current logo design when blending ethnic traditional culture and its impetus function to modern design, and how to identify native design and find the meaning and design system that has ethnic characteristics and could fully reflect ethnic culture value under the background of globalization.The article deals with the origin of Chinese traditional auspicious patterns and expounds the symbolic meaning and social meaning of traditional auspicious patterns at first, then it deals with the reflection of tradition patterns on logos in terms of shape, vigor and meaning by concretely analyzing the reference and application of traditional auspicious patterns during the processes of modern design, further, it explores the manifestation modes of traditional auspicious pattern during the processes of modern design with three gradual deeper levels, that is concrete expression, abstract expression and meaningful expression, at last, it analyzes the needs of traditional auspicious patterns during pattern design in terms of society, culture and consumption and it puts forward that during the process of modern logo design, the key point of spreading traditional patterns is the exact judgment and in-depth explanation of national spirit on the basis of the modernity transformation of traditional forms.The article mainly have the innovations below: Define the domain of traditional auspicious patterns with various views and levels. Analyze the reference and application of 'shape', 'vigor' and 'meaning' of traditional patterns during the processes of modern logo design by using many cases, explore the performance of traditional auspicious patterns in modern logo design with three gradual deeper levels, that is concrete expression, abstract expression and meaningful expression, on the basis of this, it puts forward the needs of traditional auspicious patterns during pattern design and how to spread and develop traditional auspicious patterns within modern design to provide some theoretical reference for logo design work.