The Research On Emotional Design

With the rapid development of human material civilization and spiritual civilization ,the content of design becomes more and more complicated .people can no long be satisfied with the requirements of the functions of products following the their growing material and cultural needs. products not only can meet the security and comfort in the process of using ,but also can meet the decorative, symbolic and social needs, the design not just provide service for making simple tools .At the same time, the new changes of consumer values, not only had a tremendous impact on the public consumption concepts, but also bring an enormous influence on the production of design for enterprises. "in the era of technological homogenization, It no longer has more effects to win the market competition for the technical advantage , enterprises must find new ways to make their products easily identifiable. Through a variety of ways ,upgrading the attention of products to consumers' emotional and spiritual care gradually becomes the direction of product design which design circle pursues with one accord ."Because with the producers to pay greater attention to technology, technical barriers no longer are the main method of the Competition of products ,the producers and designers of products put the direction of Competition on personalized products, brands or products of human services, and so on. From the perspective of product design , that is no the fundamental differences in features and quality of almost goods of a kind ,we also can say that the products in themselves have tended to homogenization, and with Attaching weight to humanization design and emotional design as well as basing on the research on perceptual engineering, design psychology in depth, in emotional design ,we also made some further research on its area of application and expression techniques.The so-called "emotional design" is not for the purpose of emotion, but through research and analysis of people's mental activities, in particular, the general principles generated by emotion and feeling .in the process of design , motivating some feeling of people with a purpose and consciousness promotes the communication of emotion between people an products. and gains a regulation that can further lead designers to design the products that not only can meet the material needs of consumers, but also meet the spiritual needs of consumes. And, the design not only meets human needs, but also respects for human needs, digs the human needs, the key is that it meets all kinds of feeling that is brought by the people's consumption ,including a sense of superiority, a sense of belonging, a sense of warm, romantic sense of security sense, fashion sense, a sense of achievement and so on.Therefore, we must grasp the cultural pulse of the time, keep up with the design trend of the world, Following expanding the functions of products ,promoting the product quality in a positive effort and lowing the production costs as much as possible, we should pay more attention to take emotional care of consumers in the design , and then the products which make in china is not only inexpensive, but also create a higher achievement with its unique cultural connotation and humanistic care in the field of design of the world .