Thirties "Declaration" Of Commercial Ads Layout(1927-1937)

This article was mainly through collects and reorganizes from 1927 to 1937 during these ten years "Declaration" nearly thousand commercial advertizing picture information carries on the analysis,the firsthand information picture originated "Declaration" completely,Shanghai Bookstore,in 1983 autotype.Takes the cartier by "Declaration", carries on screening and the comparison after these pictures,from the advertisement format's constitution element,the spatial constitution element,the ad page style,the expression means as well as the case analysis and so on obtains,conducts system's research to its commercial advertizing's format.Obtains in this specific time,the advertisement format presents which does the format rule have,the union social environment then to the people esthetic idea's influence and the impact,summarized was at that time specific the age the commercial advertizing format characteristic,and formed reason,and carried on the analysis to the typical advertisement case,as well as in the different year,the identical commodity advertisement's format expression means' comparison,summarized the 30s "Declaration" the format design had which did the characteristic have,provided certain model to we later commercial advertizing development.