On The Aesthetic Pursuit Of China's Tea Packaging

In this paper, the pursuit of tea packaging aesthetic conception in the study of modern Chinese tea packaging market environment and the future survival of the fate of concern. With the Development of commodity economy, accompanied by the products of human life packaging design, packing and design should exert the value of practical function, certain aesthetic values and cultural values. China is the hometown of tea, tea in China has a long history and have formed a culture, its a national commodity, but also a good that embodies the art of cultural .at present tea packing appearing on the market is both varied and impressive creative and cultural quality it has become an important part. Of tea culture .Tea by itself possess the cultural and social development with increasingly to explore, use, become a spirit of physico-chemical products, with a historical value and aesthetic values, including cultural values The use of traditional culture and the arts to the modern tea packaging design, showing both the design with sense of the times, but also embodies the charm of Chinese culture and national foundations to better enhance the value of their own tea taste and culture, with Chinese characteristics to make the modern tea packaging design to the many similar products before the result of losing the national culture and highly competitive characteristics.Under the Intense competition in today's commodity market, the sales of tea packaging design should be to have already met people's aesthetic demand, can meet people's spirit, psychological need, to realize the truth worth of the artistic creation, so that higher value-added commodity culture, with market competitiveness and sustainable development, This is a modern tea packaging design should focus on. Personalized image of the packaging design is the most effective means of promotion. Tea packaging must have its own unique style, unique charm of the formation, in order to attract consumers concerned about the tea in China Based on the aesthetic properties of the packaging material carriers, aesthetic components, as well as the aesthetic form of tea packaging, aesthetic characteristics of specific areas such as analysis of the aesthetic properties of tea packaging with multi-level study of the value and meaning.Against the development of the global cultural and the packaging design aesthetic demands background, this paper based on the awareness of tea culture and the understanding of use of design aesthetics, consumer psychology theory and case studies on the integrated combination of research methods, combined with the nature of its own tea , as well as tea culture, the classic examples of packaging design at home and abroad Legend, visualization of the clear point of view, as far as possible, a more profound analysis of Chinese tea packaging aesthetic pursuit of this research. Tea packaging in the future design, compatible with the national character and the times, carry forward the rich cultural heritage of tea, pay attention to branding and tea combination. To maximize the economic benefits of access to business people at the same time meet the practical, emotional and psychological aspects of the pursuit of the consumer feeling. Continuously inject new meaning and tea culture conducive to the effectiveness of human health, such as knowledge of the visual aesthetic which combines to make tea more perfectly through the packaging to show their characteristics. Aesthetic and tea culture to combine performance with and its profound cultural background, using culture to enhance its artistic appeal , to the maximum extent possible to meet the people's ever-changing psychological needs of the aesthetic.follow the principles of green packaging to convey the attitude of a healthy lifestyle and philosophy, the humanities reflect the characteristics of tea consumption at home and abroad to adapt to new trends and create more sales opportunities, forming a fairly complete with Chinese characteristics packaging system tea.