Research Of Cultural Industry's Creativity Mechanism

Since the reform and open policy , the cultural system reform of our country has been deepened gradually and the development of our cultural industry has achieved some achievements. However, compared with the western developed countrys, our culture industry is still in an initial stage. Especially, creativity lacking has restricted the cultural industry development seriously. In face of this situation, the establishment of creativity mechanism seems especially necessary, but our country's theoretical research is still in blank. Under this situation, this article chooses the cultural industry creativity mechanism to be a research object, and from a longitudinal point, to research establishment and operational mechanism of creativity mechanism. The purpose is to provide the theoretical guidance for our country's cultural industry development, so as to impel our country's culture industry develop forward healthily and rapidly.This article is divided into four parts.The first part: Theory bases of the article. The cultural industry has received attention from community since its production.It changes gradually from a criticized object to a neutral concept. At present, whether it is in theory or practice, its concept is still very fuzzy.This article refers to the foundations from predecessors to study and analyze the concepts of"the cultural industry","the creativity industry"and"the content industry".This artcle decides the core layer and the periphery layer of"the culture and the related industry"as the object of study; In addition, it has also limited concept connotations of creativity and creativity mechanism as the foundation of study.The second part: The establishment and optimized movement of the culture Industry's Creativity Mechanism. This part researches primary coverage and optimized movement of creativity mechanism. Simply speaking, the primary coverage includes macroscopical policy environment, microcosmic cultural industry's internal management and talented person's training.This article believes that cultural industry is different from traditional industry. Its goal of producing intellectual and artistic product and its responsibility as well as human resources' particularity cause the Cultural enterprise to require a kind of mode of administration which is advantageous to bring creativity into play. For this reason this article proposes art mode of administration. This article takes creativity product's localization, the marketing, cultural brand's making as the chain to study longitudinal movement of creativity mechanism as well as operating law of cultural industry creativity.The third part: The functional appraisals of cultural industry creativity mechanism and the value appraisals of cultural creative. This part elaborates functional appraisal standards of creativity mechanism from cultural industry creativity mechanism and creativity. In the cultural industry creativity's value assessment, this article thinks that it must base the economic value appraisal, and must pay much attention to the appraisal of esthetics character. It is respectively decided by the cultural industry's economical attribute and cultural attribute.The fourth part: The movement difficulty and trend of development of cultural industry creativity mechanism. The research has pointed out present difficulty and problems our country's culture industry creativity mechanism establishment faces, and has done the preliminary research and forecast to the trend of development of creativity...