Study On Impact Of Travel Intention Of The Urban Residents Caused By Film

Film Tourism is an emerging forms of tourism, belong to a special tour. Commissioner for Television and tourism are both fashion, film and tourism is a combination of more fashionable. As the film plays more and more obvious effects on the actuator travel, film tourism has also become a hot spot in tourist academic research. However, the emergence of film and television travel behavior mechanism is not clear.By the specific analysis of the tourism market, tou rism destination marketing strategy and approach will furtherly enrich ,and by drama of residents' travel impact analysis, tourist market segmentation theory will be enriched. Combined with film tourism theory and marketing normative theory, factor analysis, cluster analysis and cross -analysis, etc., are used to study the impact of Changsha people's travel intentions caused by "Bloody Xiangxi" in this paper.Through Empirical Study of travling intation to go to western Hunan caused by "Bloody Xiangxi", we find that there is a good result in tourism destination marketing promotion. In terms of gender, age, education level, family per capita monthly income, number of trips in 2008, the amount of tourist spending in 2008, whether or not to have Xiangxi tourism, travel mode intention transport intentions, the number of days of intent to stay and accommodation , similar characteristics of the intention are found. In theoccupational composition, family structure, most want to go the Xiangxi area, whether the travel intentions, travel time of intent to participate in the activities of intent, the consumption level of intention, different characteristics are showed. Finally, the paper recommends a number of dations on development of film tourism and following marketing for the film tourism destination that the continuity of film tourism marketingshould be noted that.