Research On Development Of China Animation Nationalization In Digital Time

Contemporary television animation is the product of digital technology,creative thought and cultural content.We are in a digital age, figure changes everything.From food and clothing to living,even audio-visual enjoyment,all marked with the digital age.Figure film,as for people to entertainment and to consume,with appearance of the digital age,is increasingly penetrating into our life. Chinese animation,once glorious in the world,since the 90's of 20th century,because of the errors of concept and naive production, gradually lost its market.In the process of learn from United States and Japanese about animation,Chinese animation were involved in the errors of the pursuit of high-tech and blind imitation,which made the development of Chinese animation into bottleneck.This paper start upon relation between "animation" and "national culture",then scan animation nationalization and its act from global vision and take digital age as background to go deep into relationship between "China animation" and "China national culture",as well as discuss how to coordinate and develop heritage and innovation,which are the integration of contradiction and unity.First,the article discuss impacts coming from the national culture, customs,national character,geographical conditions on formation of national animation style of the United States and Japan.Then from historical and current perspective to expound relation between Chinese animation and natural culture and discusses inevitability and feasibility of combination of animation and national culture and also summarizes the combination product as following three elements: national literature elements,national visual elements and folk music elements,also vividly put forward that development of Chinese animation in digital age must take insisting on national culture as precondition and make the combination of national characteristics and modern technology perfectly.