Study On Value Of Traditional Culture

Culture represents the national identity and national image. Cultural and political and economic as compared to its attraction and influence of a more durable, soft power is the main carrier and the specific embodiment. In scientific and technological revolution of economic globalization and deepening of the international environment, and cultural soft power is increasingly becoming the country an important component of the competition. Culture of China is a big country, with four or five thousand years of history and splendid civilization, historical and cultural traditions. China's traditional culture is not only a tremendous impact on China, but also in history, also affected the development of many countries around the world, especially for the development of neighboring countries in Asia has been a more important role in promoting. However, in the cultural soft power increasingly competitive international situation, China's traditional culture and cultural exchanges with foreign countries in competition, but in a weak position, cultural display and the use of soft power shortage being faced with the erosion of national culture and the danger of infiltration. This paper analyzes the traditional culture in the contemporary phenomenon of aphasia, and test of China's traditional culture to survive in a modern way and direction to explore and make new attempt to explore traditional Chinese culture can make use of the resources, to explore the traditional culture of value-added space, try to build a traditional culture industry value chain and achieve the value of traditional cultural value, in order to better develop the traditional cultural industries and provide a theoretical reference to strategic behavior, and practice to achieve operational and, ultimately, for a new era of industrial development of the traditional culture of practice can learn from and reference to provide theoretical reference for the industrialization of China's traditional culture, a modest contribution to the development of research strength.