The Research Of The Visual Creativity Expression In The Design Of Enterprise Symbolizes

With the progress of human civilization and the ever-changing social development, corporate culture has been improved and normalized constantly. In addition to the improvement of production and competitiveness in the marketplace, they are increasingly concerned about their corporate image at the same time. Corporate image is composed of many parts, and the most intuitive and representative business in vision should be the visual image,so the corporate logo design is the core business of a visual image .To research company logo design, we startde with its history home and aboard, respectively, on which we can get a further study of the design of corporate logo design .This paper introducesd the concept of the three elements of vision, role, and research value with the three elements of visual communication as the breakthrough point, and the logo design is classified by those three elements in the visual communication and we also described the application of each element in the enterprise in the use of logo design. After those discussion, we can get a general comprehension of the corporate logo design rules of visual communication, and gradually understand the best logo design for enterprise-shaped. As the role of propaganda, logo design companies is on behalf of the whole enterprise and a business philosophy, corporate culture, entrepreneurial spirit and the nature of an enterprise's total endorsement. In the course of the study, we make a combination of various factors, visual or psychological, the heritage of traditional culture or elements of modern pop refined, in logo design-to-business research, which provides a theoretical and practical basis. Corporate logo design is the leading force mobilizing all the visual elements and integrating all the visual elements of the center. It is the general public on behalf of corporate brands,so a correct understanding of the meaning of logo design and the visual communication in corporate logo design factors of the role is vital in a reasonable selection for the designer and a good design of corporate image.In brief, making full use of the corporate image plays a key role in the logo design visual communication system.