On The Core Values And Its Realization Of Graphics Originality In Modern Poster Design

As a form of art from human needs, poster plays an important role in information broadcasting, aesthetics, and plays an irreplaceable role in the advertising industry. Poster becomes attached to the main forms of advertising from two aspects of material and spiritual influence and changed people's life, and has an important carrier of information value. Poster is the best way to convey the information, with practical aesthetics of history and reality, and has double values which are aesthetic value and practical value.In modern poster three elements, text and color play the irreplaceable role. However, compared with graphics they are the secondary elements because that for a poster the graphics is impossible, but the text and color are not. Therefore, the graphics of modern poster design is in the core status, its importance cannot be too stressed anyway. This requests us to grasp role and value of graphical creative in the poster design.The essence of graphics in the poster is they can establish a correspondence between the porter art and its object with simple and clear signs of physical form and art forms, and express ideas through the analysis of the specific objects, so to carry the information and produce the deepen, strengthening effect by making the aesthetic enjoyment.On this realization, graphical creative make poster convey the object of information well and realize a lasting aesthetic value and the service object's maximum desire and the best social benefits with the two aspects of cooperation. Therefore, in this field, we porter designer should given more attention and showing the most profound humanistic care to graphical creative.