Research On Creative Method In Poster Design

Poster is one of the most important media to convey information.Excellent posters can not only convey information,but also have additional functions such as promoting economic development,regional cultural communication and improving artistic aesthetics.Creativity is the core of the above poster functions and it is very important to master and apply creative methods in poster design.Compared with the current situation of poster design in Europe,America and Japan,China's poster is still in the stage of rapid rise,and the application of creativity is not flexible enough.Therefore,this paper studies the creative methods of poster design.First of all,through the description of the characteristics,functions and other basic knowledge of the poster,Carry on the overall cognition to the poster and define the attribute scope of the poster.Analyze the part of speech of creativity,and the application and achievements of creativity in design and other disciplines are summarized from the perspective of multidisciplinary field.The environment,characteristics and influence of the interdisciplinary application of creativity are specifically analyzed,and the universality and general conditions of creativity are expounded.Thirdly,the creative method of each component element in poster design is studied.Use case analysis,comparison and contrast and other methods to systematically analyze the theme of poster in terms of concept,creative thinking,graphic configuration and form processing,which is a part of the design process.To make the logic of the creative method have overall plan sex and systematic.In the analysis of form elements,such as graphics,colors and words,and especially for the graphic configuration which is of decisive significance in poster design,methods and rules of each type of graphic configuration are sought through comparative analysis of a large number of posters.It isexpected to make poster works more creative through the optimal combination of various elements in poster design.Finally,the paper summarizes the influence of creative method research on poster design application,the supplement of creative theory and the enlightenment of poster visual art.And it also reflects the motivation of creative method research.